Title Products, Segments and Value Propositions Manager (3M)
Location Rwanda
Department Technology
Organisation Mtn Rwanda
Posting Date 2022-01-20 15:39:38

MTN Rwanda is focused on attracting, recruiting, developing, and retaining professionals that contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER. We are an equal employment employer with a strong culture that is forward looking and encourages creative thinking and innovation, while remaining at the forefront of the latest technology and trends.

MTN Rwanda is therefore Internally and Externally recruiting highly competent and self-motivating individual for the below position

Products, Segments and Value Propositions Manager (3M)

  • Drive the effective implementation of MTN Rwanda’s Consumer segments value propositions and customer experience, ensuring maximum market penetration, growth, and profitability in the Youth, HVC, Mass and Home segments
  • Understand the needs of each segment with respect to voice, data and digital and develop solutions that drive customer affinity, customer delight and customer lifetime value
  • Manage the implementation of marketing frameworks for each segment to increase brand presence
  • Own the product development process and ensure all key milestones from concept understanding, requirements gathering, feasibility assessment, business case approval, implementation and launch, run smoothly by working seamlessly across relevant stakeholders (commercial, technical and financial)
  • Provide input and make recommendations to the CCDO on the development of viable frameworks (innovation, design, build and refine) targeted at each segment, ensuring alignment with MTN Group Go-To-Market (GTM) strategy and driving a fast response to the market
  • Ensure speed-to-market in the execution of the product and propositions roadmap by working seamlessly with all stakeholders
  • Own the product roadmap and ensure efficient launch of services by working closely with Brand and Marketing Communications and Sales and Distribution
  • Be the liaison between the Consumer team and Technology to translate customer insights and requirements into technically feasible products and services, working across current and new system capabilities
  • Increase the penetration of voice, data and digital within each Segment through insights-led products and services that encourage trial and adoption
  • Increase data and smartphone penetration by collaborating with the Devices Manager and working actively with external device partners, CVM, Network, Sales and Distribution, etc. to coordinate all necessary activities
  • Proactively manage the product lifecycle to ensure relevant, timely interventions along the curve of each product and ensure the end-of-life and product retirement is actively enforced
  • Build and manage productive relationships with external vendors to maximize breadth of portfolio and deepen penetration of new products and services
  • Own the Post Implementation Review process to evaluate all new products against the agreed business case; identify and explain gaps versus expectation and work with stakeholders to remedy
  • Drive overall NPS by ensuring the company leads on value perception and easy-to-use products and services measurements in-market
  • Ensure quality control and maintenance of GTM artefacts (e.g. document and toolkits);
  • Propose market research areas aimed at acquiring intelligence on the preferences and behavioural patterns of each segment and embed a deep understanding of the insights within the business
  • Participate in the implementation of strategic initiatives to improve customer experience and participate in regular third-party audits and recommend improvements where necessary
  • Ensure the team collaborates with Internal Audit teams to perform periodic quality and process audits
  • Exhibit great stakeholder management by being a channel between Finance, CVM, Technology, Brand and Marketing Communications, EBU, and Sales and Distribution to ensure effective delivery, alignment and readiness on all new product/service launches
  • Communicate the product roadmap across all relevant levels of the organization
  • Identify required resources, personnel, and funding to achieve team goals
  • Lead the Products and Segments team to effectively deliver on their respective portfolios
  • Manage team performance and development
  • Create an enabling environment and culture for the team to perform aligned to MTN Global Talent Standard, Culture Operating System and Values
  • Manage and resolve escalations that have impact on critical path of service delivery
  • Review and identify key risks, issues, and dependencies and set mitigation actions
  • End to end management of segments’ products (existing and new)
  • Manage budgets
  • Sign off / make decisions regarding operational changes
  • Keep abreast of global and local best practice and make recommendations on leveraging opportunities to the Chief Consumer and Digital Officer
  • Review key risks, issues, and dependencies and set mitigation actions
  • Review performance of team activities against agreed KPIs and compliance to SLAs, make recommendations for improvement and implement approved initiatives to ensure enhanced performance of the team
Job Requirements
  • Bachelor’s degree in Marketing, Economics, Mathematics, Statistics, Informatics
  • Masters’ degree may be advantageous 
  • At least 5 years of relevant work experience in Telecommunications or FMCG, Working across Product development and Marketing in emerging markets
  • Fluent in English & Kinyarwanda

All interested candidates are requested to send their application letters and updated

 curriculum vitae together with copies of their academic credentials not later than 

28th January 2022,

 Through the job’s platform on: jobs2.RW@mtn.com 

 We highly encourage females and the disabilities to apply

 Note: Only qualified applicants will be contacted within 14 days after their submission 

 MTN Rwanda PLC is an equal opportunity employer.

Closing Date 28 January 2022

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