MTN Rwanda launches affordable 4G-enabled smartphone in partnership with ITEL Rwanda
MTN Rwandacell (MTN Rwanda) has today launched affordable 4G enabled smartphone, the ITEL A60 in partnership with ITEL Rwanda in a move to make 4G devices more affordable as well as to bring 4G services closer to its customers. The smartphone device will be sold at all MTN Rwanda Service centres and selected Connect Shops and ITEL Rwanda retail stores at a retail price of Seventy-Five Thousand Rwandan Francs (75,000).
The entry of this 4G device into the market reinforces MTN Rwanda’s overarching belief that everyone deserves the benefits of a modern connected life and tackles one of the barriers to access 4G connectivity, namely, affordability.
The ITEL A60 is embedded with 32GB+2GB memory, a 6.6 inche HD+ screen, a long-lasting battery life and high mega pixel camera specifications. MTN Rwanda has also enhanced the deal with an inclusive offer of a FREE 1GB internet bundle per month, for a period of six months.
Desire Ruhinguka, MTN Rwanda’s acting Chief Consumer Digital Officer stated during the launch at City Plaza, Nyarugenge District “We are excited to partner with ITEL Rwanda to launch the most affordable 4G enabled smartphone in the market. Our goal is to bridge the digital divide and make high-speed internet accessible toall, leaving no one behind. This smartphone is not just a device, it’s a tool that empowers individuals and communities to connect, learn, and do business in ways that were not possible before. W are thrilled to offer our customers the opportunity to join the digital revolution and unlock their potential.”
Customers can also purchase the Itel smartphone for as low as Three hundred and Twenty-Five Rwandan Francs (Rwf 335) in daily instalments through MTN Rwanda’s Macye Macye device financing program that was launched last year and was recently recognised in the GSMA Chairman’s awards as a program that is propelling digital inclusion.
We are delighted to partner with MTN Rwanda to bring the most affordable 4G-enabled smartphone to the Rwandan market. At ITEL Rwanda, we believe that everyone should have access to the latest technology, and this partnership is a testament to our commitment to making that a reality. Our new smartphone not only offers lightning-fast internet speeds, but it also comes packed with features that will enhance the user experience. We are thrilled to provide Rwandans with a device that will enable them to stay connected, informed, and entertained, all at an affordable price point,” said Charles Wang, Intel Rwanda Manager
About MTN Rwandacell
MTN Rwandacell Plc (MTN Rwanda) is the market leader in mobile telecommunications in Rwanda. Since 1998, we have continuously invested in expanding and modernising our network and leading digital solutions for Rwanda’s progress. As the country’s No 1 network, we offer various services to subscribers, including innovative propositions such as personalised voice and data offers for individuals and corporates with a clear vision to lead the delivery of a bold, new digital world to our customers because we believe everyone deserves the benefits of a modern connected life.
About Itel Mobile
Itel mobile, established in 2007 in Hongkong, Is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products and lifestyle products to everyone. It democratises technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 10 years’ development, itel has expanded its presence in more than 50 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, home appliances, laptop and lifestyle products.
For more information, please contact:
MTN PR Desk
Ndabaga Y. Shumbusho
Cyuzuzo Jean Francoise