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Senior CVM analyst – Products upselling and cross-selling


Senior CVM analyst – Products upselling and cross-selling


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Mobile Money Rwanda Limited is focused on attracting, recruiting, developing, and retaining professionals that contribute meaningfully to the achievement of our mission of making our customers’ lives a whole lot BRIGHTER.  We are an equal employment employer with a strong culture that is forward-looking and encourages creative thinking and innovation while remaining at the forefront of the latest technology and trends. Mobile Money Rwanda Limited is therefore Internally and Externally recruiting a highly competent and self-motivating individual for the below Position.
  • Leveraging customer profiling techniques to Deliver outbound campaigns and devise ways to continue accelerating the adoption of advanced services in the overall Mobile Money base.
  • Implement advanced models and instruments that drive business growth using relevant cross-selling and upselling value propositions.
  • Set up and execute comprehensive customer value management dashboards.
  • Regularly Analyse customer base revenue and usage to determine upsell and cross-sell value propositions.
  • Support in the development and execution of comprehensive loyalty and rewards campaigns across various customer segments focusing on driving the contribution of advanced services’ revenues.
  • Support in implementing the medium to long-term strategy for Customer Value Management proposals and ensure alignment of the initiatives undertaken in line with the group strategy and mandate.
  • Regularly analyze customer lifetime value trends and highlight areas of the business that need to be developed further to increase customer value.
  • Own the development and implementation of the CVM programs and projects, ensuring localized nuances specific to the region are adequately factored in.
  • Develop comprehensive loyalty and rewards campaigns across various customer segments (Local Campaigns)
  • Provide daily, weekly and monthly reporting on the impact both financially and operationally of rolled-out CVM Management campaigns and initiatives.
  • Ensure open communication channels with staff and implement change management interventions when required, and under supervision from the head of Business analytics and customer value management.
  • Monitor performance and alignment with divisional strategy.
  • Work with the GSM Opco CVM team where required regarding customer data management and data structures for Fintech. 
  • In line with Group guidelines prepare the detailed Monthly BTL Plans to be followed by the Campaign Management team. Report progress, risks, and issues to be acted upon in other tasks and duties, as assigned.

Job Requirements

  • Bachelor’s degree in business information technology, Statistics, Data Science, Applied Mathematics, Marketing or a related field.
  • Relevant postgraduate qualification is an advantage.
  • A minimum of at least 2 years total experience in a similar position
  • Experience in Fintech, banking, or Financial Services is preferred. 
  • Experience in developing and deploying CVM campaigns in the Telecom/Financial/Consumer industry. 
  • Experience working in a global/multinational enterprise with a good understanding of emerging markets is preferred. 
  • Data mining & customer behavior analysis
  • Big data, social network analysis
  • Data science: statistics, data mining, modeling and advanced analytics

All interested candidates are requested to send their application letters and updated curriculum vitae together with copies of their academic credentials no later than 20th Sept 2023. Through the job application platform or send an email with requirements to:
We strongly encourage applications from women and/or individuals with disabilities.
Note: Only qualified applicants will be contacted within 14 days of their submission.
MTN Rwanda PLC is an equal-opportunity employer.

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