MTN, the leading telecommunications service provider in Rwanda, is connecting with its customers once again through the launch of the highly renowned Sharama promotion meant to excite customers as a build up to the festive season. 

The promotion will reward customers over the next three months with exciting prizes including 12 Brand New Suzuki Alto cars (Model 2014), 45,000,000Rwf giveaways via Mobile Money and free airtime worth 45,000,000Rwf. In addition to these prizes, the winners that take away the cars will enjoy a 10% discount on spare parts for 3 years and a Guarantee for 12 months.

Speaking at the launch, MTN Senior Manager of Marketing Operations, Robert Rwakabogo said, “We're definitely no strangers to such promotions. It has been a culture that every year we run a promotion like this as a way of giving back to our loyal customers. As a leading mobile phone service provider in the country, we continuously place customer experience as a top priority, and now that we are approaching the festive season, we want to provide an exciting promotion that makes the lives of our customers a whole lot brighter.”

The promotion which begins today, 9th October, is expected to run for a period of 12 weeks and over 48,792 people will be rewarded.

MTN customers on Prepaid and Postpaid packages can enter the promotion by sending an SMS to 4100 and will accumulate points to win. Accumulating points is critical to win the prizes.

How to participate:

  • The customers will SMS the word MTN or TSINDA to 4100 and earn points for each SMS
  • Each SMS sent to the short code is charged 65Rwf
  • All the points a participant earns shall be accumulative. Each day the first SMS to ‘4100’ earns the Participant the minimum of 100 points. The second SMS shall earn the Participant 200 points and so forth till the 10th SMS that shall earn the Participant the maximum of 1000 points. Any SMS made after the 10th SMS shall also earn the Participant the maximum 1000 points for that day. The more SMSs sent to the short code, the more points accumulated
  • The customer will be able to dial *155# to check on points so far accumulated.

Prizes presentations to winners will be done daily. Identified winners of the cars and cash prizes will be contacted through a phone call from MTN’s official number 0784000000 only. Winners of airtime will have the credit loaded directly onto their phones with an SMS sent informing them that they have won. The breakdown of the winnings are as follows;



Total winners after 8 weeks


500 winners of 1,000Rwf worth of airtime

45,000 winners


1 winner of 100,000 Rwf each

90 winners


1 winners of 50,000 Rwf cash

90 winners


5 winners of 20,000 Rwf each

450 winners


15 winners of 10,000 Rwf each

1,350 winners


20 winners of 5,000 Rwf each

1,800 winners


1 brand new Car

12 winners


“By rewarding over 48,000 people with such exciting prizes, it shows that we are not just a company, but we are a community that lives your passions and champions your aspirations. We want our customers to know that in the New World, We are Better Together,” said Rwakabogo.

The promotion ‘Sharama’ was first introduced in July 2012 where lucky subscribers walked away with 3 cars among other prizes, and was re-launched in 2013 with prizes worth over Rwf100 million, including 4 cars. MTN Rwanda has kept the consistency of the ‘Sharama’ spirit because it is in line with the company’s brand value, ‘the ability to do’.


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