MTN Rwanda re-launches mega ‘Sharama’ promotion

MTN Rwanda re-launches mega ‘Sharama’ promotion


26th November 2012 (No embargo attached)

MTN Rwanda re-launches mega ‘Sharama’ promotion

  • ‘Sharama 2’ bigger with over 12,000 subscribers to win in new mega promotion
  • Prizes worth over Rwf100 million, including 4 cars to be won

NYARUTARAMA: - MTN Rwanda, the leading telecommunications service provider has said re-launching of the ‘Sharama’ promotion promises a newly redesigned version that is bigger, better and more exciting with prizes worth Rwf100 million to be won.

In what has been dubbed ‘Sharama 2’, over the next four weeks MTN Rwanda customers have the chance of winning cash prizes worth Rw40 million, daily airtime vouchers and a brand new car every two weeks during the promotion.
‘Sharama’ means ‘To Shine’. The promotion ‘Sharama’ was first introduced early this year in July during which lucky subscribers walked away with 3 cars among other prizes. MTN Rwanda has kept the consistency of the ‘Sharama’ spirit because it is in line with the company’s brand value, ‘the ability to do’. With the MTN Rwanda brand ‘Better Together’ all subscribers together with MTN Rwanda have the ability to win and ‘shine’ during this festive season.

According to Yvonne Manzi Makolo, MTN Rwanda’s Chief Marketing Officer the ‘Sharama 2’ promotion is designed to give back to loyal MTN clients and also stimulate excitement in the market especially during the festive season, as the company subscriber base grows.

“At MTN Rwanda we continuously place customer experience as a top priority, and now that we are approaching the festive season, we wanted to  provide an exciting promotion that empowers the lives of our customers. Through the daily weekly and bi-weekly prizes, we believe that MTN Rwanda will make a difference by positively impacting the lives of the winners,” she added.

According to Rwanda Utilities and Regulatory Agency (RURA) recently released subscriber figures MTN Rwanda has now grown to over 3.20 million subscribers by the end of September 2012.

With ‘Sharama 2’ a customer can also invite his/her friend to participate in the promotion by simply sending an SMS with the phone number of the friend being invited to the short code 155. Every SMS or Call to 155 earns the customer a bonus SMS.

The invitee and the invited will both earn points and if the invited number starts playing, the invitee number will also earn points as well (for that day).

“The promo will also reward customers who have been inactive for more than 30 days on the network. A customer who re-activates the SIM card will get a fixed amount of points to start with, and will stand a chance of winning,” Makolo said.

How to enter the promotion to win the prizes!

  • Simply send SMS to 155 or make calls to the Interactive Voice Response by dialling155.
  • Each SMS sent to 155 is charged Rwf35
  • The points are accumulative.
  • The customer will be able to dial *155# and check on points so far accumulated.
  • A customer who re-activates a SIM card will get a fixed amount of points to start with and stand a chance to win.

Please note:

  • Each SMS or Call to 155 earns the subscriber 1 BONUS SMS.
  • For more details and the promotion’s Terms and Conditions of ‘Sharama 2’ please visit our website and Facebook page.

About MTN Rwanda:
Serving you since 1998, MTN Rwanda continues to expand its network, offering new and innovative packages and services. According to RURA, MTN Rwanda had registered 3.20 million subscribers by end of September 2012. Our mobile money platform, MTN Mobile Money has slightly over 600,000 subscribers and has transacted volumes of over Rwf90 billion in Rwanda.

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