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NYARUTARAMA: MTN is proud to announce that Millward Brown, one of the world's leading research agencies and expert in effective advertising has announced that the MTN brand is the first African brand to be listed (nowbeing ranked No.88) on the ‘BrandZTop 100 Global Brand’ listing.
The announcement was made public yesterday by Milward Brown and a full press statement from BrandZ is published on the firms website www.brandz.com.
The Financial Times also published a report on ‘MTN making the right connection.’ You can access that informative article on http://www.ft.com/
Please note that MTN has received a number of brand accolades in the past, however this is the most prestigious to date since it is the first time, an African Brand has made the BrandZlisting ever.The BrandZ listing is one of the most prestigious rankings that players in the industry follow closely on a global level.
In March this year MTN moved up 12 places to the 188th position in the ‘Brand Finance Global 500’ grading, another valuable world brand ranking and maintained its position as Africa’s only company to be listed.
The improvement in MTN’s brand value rankings reaffirms the mobile operator’s growing prominence and continued relevance in the lives of its 164.6 million subscribers across its 22 markets in Africa and the Middle East.
In Rwanda, MTN is the market leader and has close to 3 million subscribers.
Being recognised as the only African brand in the top brands is an inspiration. MTN has and continues to invest a lot in ensuring that it is reflective of the company’s customers, our partners and what makes them so unique and special.
MTN is pleased with all the global ranking accolades it has received. This shines the spotlight on MTN’s efforts to grow the MTN brand through differentiated offerings that go beyond merely enabling our subscribers to make a voice call, but to empower them to become active global economic citizens through access to world-class telecommunications services, including data.
About the MTN Group
Launched in 1994, the MTN Group is a multinational telecommunications group, operating in 21 countries in Africa, Asia and the Middle East. The MTN Group is listed on the JSE Securities Exchange in South Africa under the share code: “MTN.” As of 31 March 2012, MTN recorded 170,5 million subscribers across its operations in Afghanistan, Benin, Botswana, Cameroon, Cote d’Ivoire, Cyprus, Ghana, Guinea Bissau, Guinea Republic, Iran, Liberia, Nigeria, Republic of Congo (Congo Brazzaville), Rwanda, South Africa, Sudan, Swaziland, Syria, Uganda, Yemen and Zambia. Visit us at www.mtn.com and www.mtnfootball.com
About the ‘BrandZ Top 100 Most Valuable Global Brands’ Ranking
Developed for WPP’s operating companies by Millward Brown Optimor, the BrandZ Top 100 Most Valuable Global Brands ranking is now in its seventh year. It is the only study to combine measures of brand equity based on interviews with over 2 million consumers globally about thousands of global “consumer facing” and business-to-business brands with a rigorous analysis of the financial and business performance of each company (using data from Bloomberg and Kantar Worldpanel) to separate the value that brand plays in driving business revenue and market capitalization. Consumer perception of a brand is a key input in determining brand value because brands are a combination of business performance, product delivery, clarity of positioning, and leadership. The ranking takes into account regional variations since, even for truly global brands, measures of brand contribution might differ substantially across countries.
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