MTN Rwanda launches new mega promotion dubbed “Sharama”

24th July 2012

  • MTN Rwanda launches new mega promotion
  • Over 11,000 MTN Rwanda subscribers to win in new mega promotion
  • Prizes worth over Rwf90million, including 3 cars to be won in 60 days

 NYARUTARAMA: -MTN Rwanda, the leading telecommunications service provider has launched a newmega promotion dubbed “Sharama” with daily and winnings including three cars.

Over the next 60 days MTN Rwanda customers have the chance of winning fantastic prizes worth Rwf90 million including daily airtime vouchers, weekly low-end and high-end phones, laptops and data modems.

According to Yvonne ManziMakolo, MTN Rwanda’s Chief Marketing Officer the promotion is designed to give back to loyal MTN clients and also stimulate excitement in the market, as the company subscriber base grows.

“At MTN Rwanda we continuously place customer experience as a top priority, and we will continue providing exciting promotions that empower the lives of our customers. Through the daily and weekly prizes, we believe that MTN Rwanda will make a difference by positively impacting the lives of the winners,” she added.

Last week Rwanda Utilities and Regulatory Agency (RURA) released monthly subscriber figures that indicated MTN Rwanda had grown to 3.03 million subscribers by the end of June 2012.

SakyiOpoku the Snr Manager Brand and Sponsorship said MTN is delighted to offer such an exciting mega promotion to valued customers in Rwanda because it is also in line with the new brand campaign ‘Better Together’.

“While ‘Sharama’ means ‘shine’it also rhymes with one of our brand values, which is ‘the ability to do’. This is meant to create an excitement among our subscribers. Subscribers are better striving with us. Our brand gives hope and gives the winners the belief to achieve. Because we value our clients its in the same spirit that we give back to them in an exciting manner,” Opoku said.

The MTN brand this year received a number of brand accolades. In May Millward Brown, one of the world's leading research agencies and expert in effective advertising announced that the MTN brand was the first African brand to be listed on the ‘BrandZ Top 100 Global Brand’ listing.

How to enter the promotion to win the prizes!

  • Simply send one or more SMSs to 155 or make calls to the Interactive Voice Response by dialling155. One can also do both.
  • Each SMS sent to 155 is charged Rwf35
  • Each Call made to 155 is charged Rwf35

Please note that each SMS or Call to 155 earns the subscriber 1 FREE SMS. To check how much points the subscriber has accumulated dial *155# then OK/YES.

 About MTN Rwanda:
Serving you since 1998, MTN Rwanda continues to expand its network, offering new and innovative packages and services. According to RURA, MTN Rwanda had registered 3.03 million subscribers by end of June 2012.Our mobile money platform, MTN Mobile Money has been one of the most success stories in the telecom industry, attracting close to half a million subscribers by last month. MTN Mobile Money had also transacted volumes of over Rwf70 billion.

For Media Inquiries:
Kezio-Musoke David
Public Relations
keziom@mtn.co.rw
0788865917

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Press release