Pitch Campaign for Nyamata
4th June 2012
MTN Rwanda excites Nyamata residents
EASTERN PRONVICE: - As one of the activities to sensitize Rwandans about the new brand campaigns, ‘We Are Better Together’, MTN Rwanda last week visited Nyamata in Bugesera District (Eastern Province).
MTN officials staged activities in Nyamata that lasted 3 days and also met with district officials and corporate representatives.
Officials also launched a new network site in Musenyi Sector, which will widen the telecom company’s network coverage in the area. Julius Rukundo, theVice Mayor in charge of Finance and Economic Development of the district officiated the launch of the site and commended MTN Rwanda.
MTN Rwanda officials said the site offers a charging box, free to be utilize by all revelers of the area.MTN Rwanda also met corporate representatives and sensitized them about the company’s products and services including MTN Mobile Money. In Nyamata MTN officials announced a discount of 80 percent on MTN Zone, free Mobile Money registration and a discount on low-end handsets.
MTN Rwanda announced the launch of the company’s new brand campaign,“We Are Better Together” last week.The new campaign has evolved from ‘My People, My Country, My Network’, which identifies with all Rwandans and the growth of the country, to ‘We Are Better Together’.
Over the years the company has grown with the economic development of Rwanda, introducing innovative products and services that have touched almost all aspects of lives of Rwandan people.
“With ‘My people, My country, My network’ our brand reaffirmed that we continue to grow as a network and continue to be relevant to the lives of close to 3 million subscribers across the country. The new brand campaign not only highlights MTNs role in every aspect of people’s lives but it also emphasises the sense of community in the country and how life is better when people come together,” Yvonne Makolo, MTN Rwanda’s Chief Marketing Officer said.
In Rwanda MTN has supported and promoted the development of sports. This year alone the company’s sponsorship for the ‘2012 Peace Cup’ soccer tournament was worth Rwf51.4 million.The company has also promoted local musicians and still continues to support all kinds of arts.
MTN has also put a smile on many by supporting Corporate Social Responsibility (CSR) and community activities. MTN Foundation the vehicle through which MTN Rwanda implements the company’s CSR activities enjoys 100 percent funding from MTN Rwanda, which gives it up to 1 percent of its profit after tax.
With 300 employees, MTN is one of the biggest employers in the country. Through the company’s distribution channels the company is still creating numerous jobs and is registered among the largest taxpayers in Rwanda. MTN is a global, African brand, with some facets of brand-building differing from market to market, the brand values are all universal and include the same pointers.
About the MTN brand:
The MTN brand has received a number of brand accolades over years. This month Millward Brown, one of the world's leading research agencies and expert in effective advertising announced that the MTN brand is the first African brand to be listed (now being ranked No.88) on the ‘BrandZ Top 100 Global Brand’ listing. The Financial Times published a report on this achievement under the title, ‘MTN making the right connection.’ You can access this article from the Facebook Rwanda notes on: Africa mtn-makes the right connection
In March this year MTN moved up 12 places to the 188th position in the world’s most valuable brand rankings and maintained its position as Africa’s only company in the Brand Finance Global 500 grading.
About MTN Rwanda:
MTN is a global telecommunications company and world-class cellular network with operations in 21 countries in Africa, Asia and the Middle East. In Rwanda MTN has been serving since 1998. With close to 3 million subscribers and slight more than 475,000 on MTN ‘Mobile Money’ MTN Rwanda continues to expand its network to offer new and innovative packages and services. Currently MTN Rwanda is in partnership with KCB to offer affordableBlackBerry® packages and recently reduced prices of all affordable mobile phone by 20 percent.