21st June 2012
- MTN Rwanda ends 21 days’ CSR campaign with effort to increase investment in education for all Rwandans
- Over 8,000 books donated, 10 schools and over 300 Rwandan children benefit from project
RUHANGO: -MTN Rwanda today ended an employee volunteerism project, dubbed ‘21 Days of Y’ello Care’ aimed at garnering more awareness about the need to invest in education for all Rwandans.
During the closing activities in Rusiro,Gasheke Primary School, where MTN Rwanda senior managers rolled up their sleeves to renovate a school, Chief Executive Officer Khaled Mikkawialso revealed that the company last year (2011) spent Rwf100 million on CSR activities.
‘21 Days of Y’ello Care’ is an annual MTN Corporate Social Responsibility (CSR), employee volunteerism initiative launched in 2006. Its aim is to secure high levels of participation by MTN members of staff, in social projects that highly impact local communities.
As part of the programme, MTN employees across Africa and the Middle East come together in a 21 day-long campaign to roll up their sleeves in an effort to uplift communities, and give their neighbourhoods a “Y’ello” touch!
Since this year’s theme was ‘Investing in Education For All,’ MTN Rwanda staff members, for the last 21 days got involved in numerous activities aimed at raising funds to pay for the needs of vulnerable kids enrolled under the 9 years of basic education program.
They also embarked on a capacity building campaign to educate, amongst others, teachers, on the use of the Internet for email and social networking and renovated school that needed a face-lift.
“As MTN employees, weraised money to cover the needs of over 300 underprivileged children studying between Primary One and Primary 9 levels of education. We donated books in 4 provinces in Rwanda and in Kigali City. These will be used in the school libraries to improve the reading culture of Rwandan children. During our visits to schools upcountry MTN members of staff also initiated reading clubs where the books have been distributed,” Mr. Mikkawi said.
“We also carried out renovation in various schools and this is done with the aim of improving the standards of education. Education is one of our core CSR priorities as provided under the MTN Foundation. Every year 1 percent of our earning after taxes support CSR activities and in 2011 we spent Rwf100 million on CSR alone,” he added.
With about $40,000 sponsorship fees, MTN Rwanda has supported the ‘Operation Smile’ program aimed at operating Rwandans born with clefts. MTN has also provided building materials to eradicate ‘Nyakatsi’, planted over one million trees seedlings and more than 120,000 trees among others CSR activities.
Through MTN Foundation the company distributed more than 250 computers in 7 schools across the country in 2011 and connected more than 5,500 students and 300 teachers on Internet, to leverage ICT in education.
MTN Foundation is the vehicle through which MTN implements its CSR programmes. The Foundation was created with a focus on giving back to society and impacting the quality of lives in our communities in a meaningful way.
Notes to Editors:
During the 21 Day of Y’ello Care MTN Rwanda was involved in four main activities that included the ‘Adopt one child per MTN staff’, improving literacy, capacity building and renovation of schools and their facilities.As part of the 21 Days of Y’ello Care campaign, staff members and colleagues across the 21 MTN operations are always looking to outdo each other on who can organise the most impactful initiative under the campaign. The overall winner takes home a coveted $100,000 prize. If MTN Rwanda eventually wins the prize money, it will be utilised by to fund additional community initiatives in Rwanda.
About MTN Rwanda CSR Activities:
MTN Rwanda set up MTN Foundation as the vehicle through which MTN implements its CSR programme. The Foundation was created with a focus on giving back to society and "impacting the quality of lives in our communities" in a meaningful way. MTN Rwanda is passionate about the company’s vision to positively impact lives in our communities therefore we intervene through projects in three key areas, namely: economic empowerment, health and education. The foundation enjoys 100 percent funding from MTN Rwanda, which gives it up to 1 percent of its post-tax profits and covers all its overhead expenses including staffing, accommodation, travel, publicity and all expenses necessary to operate.